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Meet Deanne Carter
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Similarly, De’s investment methods set up women for success. She is a 20 year investment veteran with her own investment portfolio. De’s coached hundreds of men and women in implementing investment property strategies over the last 11 years at JDL Strategies and Ventura iD.
De’s married her love of learning (Certificate IV in Financial Services, Diploma of Financial Planning and Post Graduate Diploma in Education), to her passion for empowerment to her commitment to conscious living with her vision to see all women thrive in the Womens Money Forum, which she co-founded with Fran Hughes.
When she’s not educating about money, De’s a devoted mum and closet ballet dancer.
De’s married her love of learning (Certificate IV in Financial Services, Diploma of Financial Planning and Post Graduate Diploma in Education), to her passion for empowerment to her commitment to conscious living with her vision to see all women thrive in the Womens Money Forum, which she co-founded with Fran Hughes.
When she’s not educating about money, De’s a devoted mum and closet ballet dancer.
MY STORY
I grew up in country WA, the youngest of four. Money was tight and my Dad wanted to send my older sister and I to university, so he bought a business. A run down one, running at a loss, low entry point type of business. Much to my delight it was a Mr Whippy ice cream van!
He worked hard with two full time jobs, he was often tired and wanted to give up. But he fixed both icecream vans, turned the business around, and his newly found passive income gave him funds to invest. And in time, he became a self-funded retiree.
He worked hard with two full time jobs, he was often tired and wanted to give up. But he fixed both icecream vans, turned the business around, and his newly found passive income gave him funds to invest. And in time, he became a self-funded retiree.
What my dear Dad taught me about money
I saw how his tiny steps each day turned his business around. I saw what the power of having a business did for him. This taught me about money.
After I graduated in 1989 I was having a ball. I landed a rare full time job during a recession for a whopping $21,000 per year! And, I was in so love with a man I thought I was going to marry.
One day a memo came around at work about superannuation and I had to go see a (very)old guy to talk about my retirement plan (some 50 years away and completely irrelevant to me).
I saw how his tiny steps each day turned his business around. I saw what the power of having a business did for him. This taught me about money.
After I graduated in 1989 I was having a ball. I landed a rare full time job during a recession for a whopping $21,000 per year! And, I was in so love with a man I thought I was going to marry.
One day a memo came around at work about superannuation and I had to go see a (very)old guy to talk about my retirement plan (some 50 years away and completely irrelevant to me).
The advice from my knight on a white horse I didn't need
My knight on a white horse Economics grad boyfriend casually told me not to worry about super, because he’d take care of me. Hellooooo? My father groomed me for financial independence. So how did I get here, with a response like that? Soon after I bought my first investment property, and not long later split with my boyfriend.
My knight on a white horse Economics grad boyfriend casually told me not to worry about super, because he’d take care of me. Hellooooo? My father groomed me for financial independence. So how did I get here, with a response like that? Soon after I bought my first investment property, and not long later split with my boyfriend.
Newly married – how could I have been so stupid?
A few years later, post-wedding, post-honeymoon, as 26 year old I sat on the bed and read the bank statement and saw $8493. This was my hard-earned money I’d earmarked for our home deposit for us and our future children! My new chapter of love and absolute happiness with my new husband was about to begin – until the elephant in the room showed up!
Unbeknownst to me, my new husband had brought with him a debt from his previous relationship. And he needed my money to repay his ex! Even more devastating was his revelation that he didn't want a home or children, ever.
How could I have been so stupid? The feeling of being powerless to financially control my destiny was immeasurable. I knew there was more to life. My husband and I inevitably went our separate ways, but the shame and embarrassment of our quick marital demise haunted me.
A few years later, post-wedding, post-honeymoon, as 26 year old I sat on the bed and read the bank statement and saw $8493. This was my hard-earned money I’d earmarked for our home deposit for us and our future children! My new chapter of love and absolute happiness with my new husband was about to begin – until the elephant in the room showed up!
Unbeknownst to me, my new husband had brought with him a debt from his previous relationship. And he needed my money to repay his ex! Even more devastating was his revelation that he didn't want a home or children, ever.
How could I have been so stupid? The feeling of being powerless to financially control my destiny was immeasurable. I knew there was more to life. My husband and I inevitably went our separate ways, but the shame and embarrassment of our quick marital demise haunted me.
Finding me
I was young, optimistic and resilient so I took the experience an opportunity to find who I was and what I truly wanted for my life. Through this process, I found a place of freedom in my mind that I’d not experienced before. Independent, self sufficient, and carefree. Life was very good. But I still wanted a baby, family and home.
I gave myself seven years
And so I set about to grow my $8493, become financially responsible and build some security prior to a babe coming into my world. I gave myself seven years to prepare.
And so seven years later my babe was born (and yes I had found a new husband who also came with assets to match mine!!). My husband and I subsequently built an investment portfolio, levelled up, got a mentor and started learning, learning, learning.
I was young, optimistic and resilient so I took the experience an opportunity to find who I was and what I truly wanted for my life. Through this process, I found a place of freedom in my mind that I’d not experienced before. Independent, self sufficient, and carefree. Life was very good. But I still wanted a baby, family and home.
I gave myself seven years
And so I set about to grow my $8493, become financially responsible and build some security prior to a babe coming into my world. I gave myself seven years to prepare.
And so seven years later my babe was born (and yes I had found a new husband who also came with assets to match mine!!). My husband and I subsequently built an investment portfolio, levelled up, got a mentor and started learning, learning, learning.
Where did we, as women, lose our way?
In 2007, my passion for financial learning became an obsession about women and money. One day at this time I was at playground and I watched an exquisite five year old girl full of self-confidence and innocence, totally trust herself as she swung on an eight metre high climbing frame.
That day I started to ask, “where, when, how, do we (as women) lose our way?”, “Why do so many of us lose our inner knowingness, our openness to try new things, to be adventurous, curious and to experience life in its entirety?”
Extra-ordinarily career success, but it's a financial mess
For many years I’ve seen many extraordinary, highly successful and capable women doing incredible work. But their financial success is a very different picture. I’ve deep dived into ‘the numbers’ with them. It’s clear we’re using financial roadmaps that are totally redundant for us. Worse still, we are timid around money and investing, and, we are in a red hot mess. Dare I say it… there is no inner Warrior Financial Goddess in sight!
In 2007, my passion for financial learning became an obsession about women and money. One day at this time I was at playground and I watched an exquisite five year old girl full of self-confidence and innocence, totally trust herself as she swung on an eight metre high climbing frame.
That day I started to ask, “where, when, how, do we (as women) lose our way?”, “Why do so many of us lose our inner knowingness, our openness to try new things, to be adventurous, curious and to experience life in its entirety?”
Extra-ordinarily career success, but it's a financial mess
For many years I’ve seen many extraordinary, highly successful and capable women doing incredible work. But their financial success is a very different picture. I’ve deep dived into ‘the numbers’ with them. It’s clear we’re using financial roadmaps that are totally redundant for us. Worse still, we are timid around money and investing, and, we are in a red hot mess. Dare I say it… there is no inner Warrior Financial Goddess in sight!
Women’s percolating unspoken desperation
I constantly see frustrated women with a deep gut feeling that they should be further ahead financially than where they are, and I feel their quietly percolating desperation, which is rarely spoken. I’ve met women who have no real sense of control. I’ve seen women in denial, and I’ve seen so many women disconnected from themselves in their relationship to money.
You’re not fine, really
These women are usually hiding behind comments like ‘I’m fine” or “I have my money sorted” or “that’s not my department”. There’s often a shroud of embarrassment, guilt or shame and an internal dialogue that says “shit, I can’t let them know that I have no clue as to what I am doing financially.”
I see this everywhere. I know we can change this. Together. One step at a time.
This is why Fran and I co-founded Womens Money Forum.
I constantly see frustrated women with a deep gut feeling that they should be further ahead financially than where they are, and I feel their quietly percolating desperation, which is rarely spoken. I’ve met women who have no real sense of control. I’ve seen women in denial, and I’ve seen so many women disconnected from themselves in their relationship to money.
You’re not fine, really
These women are usually hiding behind comments like ‘I’m fine” or “I have my money sorted” or “that’s not my department”. There’s often a shroud of embarrassment, guilt or shame and an internal dialogue that says “shit, I can’t let them know that I have no clue as to what I am doing financially.”
I see this everywhere. I know we can change this. Together. One step at a time.
This is why Fran and I co-founded Womens Money Forum.
